Websites are all about user happiness and online marketing: SEO, design usability, traffic analysis, blogs, and online ads. Websites used to be all about hits. Traffic. Now “hits” is thought of as an acronym for how idiots track success. Sure, traffic and search engine placement are important, but they are no longer the most important aspects of online success. Visitor happiness is where it’s at!
If your visitors are happy they will do what you want them to do, they’ll stay on your website for long periods of time and they will return time and again.
Of course we strive for good search-engine placement and great visitor numbers, but web analysis paints a much more vivid portrait of online success these days. How long do your visitors stay on your site? What do they do while they’re there? What pages do they prefer? What keyword terms produce the highest quality visitors? What percentage of home-page visitors click your “Contact Us” button? Why?
We will give you answers to these kinds of questions so your website will be all that it can be…The Online Marketing of your website is our main focus at Narwhal Design.
What it all comes down to is figuring out what words will work best for your site, writing copy that logically incorporates those words in a manner that appeals to site visitors and is search-engine friendly. Then, once visitors arrive at your site, we track how they travel through your site, what search terms they use to get there, where on the planet they come from, their preferences and loyalties. We gather valuable data that allows us to help them (and all your other website visitors) fulfill your site goals.
Sounds easy, right? Just give your visitors what they want. This is what we do.
Please give us a call or email or email if you want some help getting your website found by the world.